Selling Abroad From India: Amazon Global Selling, Shopify Markets and What Actually Works
Indian products sell well abroad, especially handicrafts, apparel, beauty, food and home goods. The brands that succeed treat each country as its own market, not as an extra shipping option.
By Ads Ninza · Published 27 September 2026 · 7 min read
Two routes abroad
Amazon Global Selling lets Indian sellers list on Amazon in the USA, UK, UAE, Canada and other countries, with options to ship from India or store stock in local fulfilment centres. It brings ready buyers and trust, with the fees and competition of each marketplace.
Shopify with Shopify Markets lets one store sell in several countries with local currencies, prices, languages and domains. It builds a brand and customer list, and needs you to create demand through advertising and search.
Many brands start on Amazon in one country to prove demand, then build the own store for repeat customers and higher margin.
Economics first
International orders carry costs domestic ones do not: international shipping, duties and taxes, payment fees, currency conversion, and returns that are often uneconomic to ship back. Build a landed cost per product per country before setting prices or ROAS targets.
Lightweight, high-value and non-fragile products travel best. Heavy, low-value items usually need local inventory to work. Our E-commerce and Marketplace Growth programme starts with this margin sheet.
Compliance and logistics
Each country has its own rules: product safety and labelling, food and cosmetics regulation, and import duties. US de minimis rules for low-value imports have changed, so check current duty treatment. The UK and EU have their own VAT rules for imported goods. The UAE and Canada have their own customs and labelling requirements. Get advice for your category and destination.
Logistics options include courier and postal services from India, Amazon fulfilment abroad, and third-party warehouses in the destination country. Delivery speed promises must be realistic and stated clearly.
Advertising per country
Run separate campaigns for each country, in local currency, with local delivery times and returns policy stated. Two audiences usually respond: the Indian diaspora, who know the product and want authenticity, and local buyers, who need more explanation and proof.
In the USA, large diaspora communities in New Jersey, California and Texas are natural early markets. In the UK, England, especially London and the Midlands, has strong demand for Indian apparel, food and beauty. In the UAE, Dubai and Sharjah have short delivery times from India. In Canada, Ontario and British Columbia have the largest South Asian communities.
Google Shopping feeds per country, covered in our feed optimisation guide, and Amazon ads per marketplace, covered in our Amazon ads guide, complete the picture.
Frequently asked questions
How can I sell my products abroad from India?
Through Amazon Global Selling on international Amazon marketplaces, or a Shopify store with Shopify Markets for local currencies and pricing. Many brands use both.
What is Amazon Global Selling?
An Amazon programme that lets Indian sellers list on Amazon marketplaces abroad, such as the USA, UK, UAE and Canada, shipping from India or from local fulfilment centres.
Which products sell best internationally from India?
Lightweight, high-value, distinctive products such as handicrafts, apparel, jewellery, beauty, home decor and specialty foods, subject to each country rules.
Do I need to pay duties when selling abroad?
Duties and taxes depend on the destination, product and order value, and rules change. Check current treatment for each country and category.
Should I ship from India or store stock abroad?
Shipping from India suits lightweight, lower-volume products. Local stock suits faster delivery and higher volume.
How do I price products for international customers?
From landed cost, including shipping, duties, fees and returns, plus local competitor pricing.
Should I target the Indian diaspora or local buyers?
Usually both, with separate messaging. The diaspora knows the product; local buyers need more explanation.
Does Shopify support multiple currencies?
Yes. Shopify Markets supports local currencies, pricing, languages and domains per country.
Do you help Indian brands sell abroad?
Yes, with marketplace setup, Shopify Markets, feeds and advertising per country.
How do we start with Ads Ninza?
Apply through the form on this page. On a paid discovery call, INR 499 in India, we review your products, margins and target countries. Services start at INR 35,000 per month in India and $500 per month outside India.