Enquiries from buyers who order in volume, at home and abroad.
Product and capability pages, search campaigns and export market targeting for manufacturers, suppliers and exporters.
How marketing works for manufacturers & exporters
Many manufacturers rely on referrals, trade fairs and B2B marketplaces for enquiries. Marketplaces bring volume, but much of it is small buyers and price comparison, and the same enquiry goes to dozens of competitors.
A direct channel built on specific product and capability pages, search campaigns on specification-level terms and targeting of export markets brings fewer, larger and more serious buyers, and builds an asset the business owns.
What works
Product and capability pages
Specifications, certifications, capacity, minimum order quantities and industries served, written for procurement teams.
Specification-level search
Google Ads and SEO on exact product and material terms that serious buyers use, rather than generic categories.
Export market targeting
Campaigns and pages for the countries you ship to, with currencies, certifications and lead times they expect.
Quote follow-up
Fast, structured responses to RFQs with documents ready, and follow-up until a decision.
What we measure
Every engagement reports on business outcomes. For manufacturers & exporters, that usually means:
- Cost per qualified RFQ
- RFQ to order rate
- Average order value by source and country
- Repeat orders from new buyers
Results in this industry
Royal Jaba Rice
New market entry, no Kolkata presence → 100 tonnes per month in orders
Advertising rules to plan around
Product claims, certifications and origin statements must be accurate and documented, particularly for export markets with their own standards. This is not legal advice.
Programmes we run for manufacturers & exporters
Google Ads Performance Command
Search, Shopping, PMax and YouTube managed against pipeline and revenue targets.
Search Everywhere Optimisation
SEO, GEO, AEO and AIO — visibility in Google and in AI answer engines alike.
Revenue Landing Systems
Conversion-engineered landing and sales pages built to turn paid traffic into paying customers.
Category & Market Intelligence
Market and competitor research that tells you where demand and pricing power sit.
Where we run marketing for manufacturers & exporters
We work with businesses across India, the USA, the UK, the UAE and Canada from our base in Kolkata. In India:
Outside India, these are the markets where manufacturers & exporters is a leading sector in our market research, each with its own page:
USA
UK
UAE
Canada
Our service pages also have a version for every major city, state and emirate, covering local auction costs and sectors.
Marketing for manufacturers & exporters: FAQs
How do manufacturers get more B2B buyers online?
With detailed product and capability pages, search campaigns on specification-level terms, targeting of export markets, and fast, documented responses to quote requests.
Are B2B marketplaces enough for manufacturers?
They bring volume, but enquiries are shared with many competitors and skew toward small buyers. A direct channel brings larger buyers and builds an asset you own.
How do exporters find international buyers?
Through search campaigns and pages targeted at each export market, listings on relevant international platforms, and content that answers the questions procurement teams ask.
Does SEO work for manufacturing companies?
Yes, especially for specific products and materials. Few competitors write detailed pages, so good ones rank well and attract serious buyers.
Do you work with distributors and FMCG suppliers?
Yes. For Royal Jaba Rice we built a distributor acquisition funnel alongside consumer demand, signing over 20 distributors in Kolkata.
How long do manufacturing leads take to convert?
Often weeks to months, depending on order size and qualification. We report on RFQs and orders, not only enquiries.
Do you build websites for manufacturers?
Yes, with product catalogues, specification pages, RFQ forms and structured data.
What does it cost?
Services start at INR 35,000 per month in India and $500 per month outside India, plus ad spend, after a paid discovery call.
Tell us what you are trying to grow.
Nine short steps, then one tap to send it to us on WhatsApp. We use the answers to decide whether we are the right team for you — and to arrive at the discovery call with numbers instead of questions.
Retainers and full-funnel programmes scale from there, scoped after the audit.
45–60 minutes on Google Meet with a senior consultant: your problem, requirement specification and the solution we would recommend.
Apply below, we send the payment link on both, and your slot is confirmed once it is paid.
Your details stay with our consulting team. No lists, no resale, no cold sequences.
Ready to make your spend accountable?
Start with a Growth Audit. We map where your spend, funnel and tracking are losing revenue, then show you what fixing it is worth.