More direct bookings, less commission to the online travel agencies.
Brand search protection, metasearch, booking engine conversion and guest retention for hotels, resorts and homestays.
How marketing works for hotels & resorts
Most independent hotels depend on online travel agencies for a large share of bookings, and pay a large commission on each. Many guests find the hotel on an OTA, then search the hotel name, and still book on the OTA because the hotel site is slow, unclear or more expensive.
Shifting even part of that to direct bookings is one of the most valuable things a hotel can do. It needs brand search protection, metasearch presence, a booking engine that converts on mobile, rate parity handled sensibly, and a reason to book direct.
What works
Brand search and metasearch
Ads on your own hotel name and Google Hotel Ads, so guests searching for you can book directly.
Booking engine conversion
Fast mobile booking, clear rates, room photos, and a visible direct-booking benefit.
Reviews and reputation
Active management on Google and travel platforms. Ratings drive both rankings and conversion.
Guest retention
Email and WhatsApp to past guests for repeat stays and referrals, at no commission.
What we measure
Every engagement reports on business outcomes. For hotels & resorts, that usually means:
- Direct booking share of total revenue
- Cost per direct booking versus OTA commission
- Booking engine conversion rate
- Repeat guest bookings
Advertising rules to plan around
Prices shown must include mandatory taxes and fees clearly in many markets. Rate parity clauses in OTA contracts vary and some have been restricted by competition authorities; check your contracts. This is not legal advice.
Programmes we run for hotels & resorts
Google Ads Performance Command
Search, Shopping, PMax and YouTube managed against pipeline and revenue targets.
Local Market Dominance
Local search rankings and map visibility in the markets you actually sell in.
Revenue Landing Systems
Conversion-engineered landing and sales pages built to turn paid traffic into paying customers.
Search Everywhere Optimisation
SEO, GEO, AEO and AIO — visibility in Google and in AI answer engines alike.
Where we run marketing for hotels & resorts
We work with businesses across India, the USA, the UK, the UAE and Canada from our base in Kolkata. In India:
Outside India, these are the markets where hotels & resorts is a leading sector in our market research, each with its own page:
USA
UK
UAE
Canada
Our service pages also have a version for every major city, state and emirate, covering local auction costs and sectors.
Marketing for hotels & resorts: FAQs
How can hotels get more direct bookings?
Protect brand search with ads on your hotel name, run Google Hotel Ads, make the booking engine fast and clear on mobile, offer a real direct-booking benefit, and market to past guests.
What is Google Hotel Ads?
Metasearch placements on Google Search and Maps that show your direct rate alongside OTA rates, so guests can book with you directly.
How much commission do OTAs charge hotels?
Commonly between 15 and 25 per cent of the booking value, depending on platform, market and contract. Each booking shifted to direct saves that cost.
Should a hotel bid on its own brand name?
Usually yes. OTAs often bid on hotel names, and without your own ad they take the click and the commission.
How do reviews affect hotel bookings?
Strongly. Guests compare ratings and recent reviews before booking. Responding to every review also influences future guests.
Do you work with homestays and boutique properties?
Yes. Smaller properties often gain the most from a fast site, a strong Google Business Profile and repeat-guest marketing.
How do you measure hotel marketing?
Direct booking revenue, cost per direct booking compared with OTA commission, and booking engine conversion rate.
What does hotel marketing cost?
Services start at INR 35,000 per month in India and $500 per month outside India, plus ad spend, after a paid discovery call.
Tell us what you are trying to grow.
Nine short steps, then one tap to send it to us on WhatsApp. We use the answers to decide whether we are the right team for you — and to arrive at the discovery call with numbers instead of questions.
Retainers and full-funnel programmes scale from there, scoped after the audit.
45–60 minutes on Google Meet with a senior consultant: your problem, requirement specification and the solution we would recommend.
Apply below, we send the payment link on both, and your slot is confirmed once it is paid.
Your details stay with our consulting team. No lists, no resale, no cold sequences.
Ready to make your spend accountable?
Start with a Growth Audit. We map where your spend, funnel and tracking are losing revenue, then show you what fixing it is worth.