Booked jobs and site surveys, not shared leads.
Local search, Local Services Ads and search campaigns for contractors, home services and solar installers.
How marketing works for home services & solar
Home services and solar are local, high-value and urgent or seasonal. Customers search when something breaks or when a bill arrives, call whoever appears first and looks trustworthy, and often get three quotes.
Many businesses buy shared leads from aggregators and compete on price with everyone else who bought the same lead. Building your own local presence and campaigns produces exclusive enquiries and a business asset that keeps working.
What works
Service-area local SEO
A properly set up Google Business Profile, city pages with real job content and steady reviews.
Local Services Ads and search
Pay-per-lead and search campaigns for urgent and high-value jobs in your service area.
Solar-specific qualification
Roof type, ownership, monthly bill and location asked upfront, with subsidy and financing explained.
Fast quoting
Calls answered or returned within minutes, surveys scheduled quickly, quotes followed up.
What we measure
Every engagement reports on business outcomes. For home services & solar, that usually means:
- Cost per booked job or survey
- Quote to job rate
- Average job value
- Exclusive versus shared lead share
Advertising rules to plan around
Solar savings and subsidy claims must be accurate and current; Indian subsidy schemes change and US incentives depend on federal and state programmes. Contractor licensing must be displayed where required. This is not legal advice.
Programmes we run for home services & solar
Local Market Dominance
Local search rankings and map visibility in the markets you actually sell in.
Google Ads Performance Command
Search, Shopping, PMax and YouTube managed against pipeline and revenue targets.
Revenue Landing Systems
Conversion-engineered landing and sales pages built to turn paid traffic into paying customers.
Where we run marketing for home services & solar
We work with businesses across India, the USA, the UK, the UAE and Canada from our base in Kolkata. In India:
Outside India, these are the markets where home services & solar is a leading sector in our market research, each with its own page:
USA
UK
UAE
Canada
Our service pages also have a version for every major city, state and emirate, covering local auction costs and sectors.
Marketing for home services & solar: FAQs
How do home service businesses get more jobs?
With a strong local profile and reviews, city pages with real job content, Local Services Ads and search campaigns, and fast responses to every enquiry.
How do solar companies get leads?
Through search campaigns on solar installation and subsidy terms, Meta campaigns with clear savings messaging, upfront qualification on roof, ownership and bill, and fast survey scheduling.
Are shared leads worth buying?
They can fill gaps, but you compete with other buyers of the same lead. Your own campaigns produce exclusive enquiries.
What are Local Services Ads?
Google pay-per-lead ads with a verification badge, available for many home service categories in the USA and Canada.
How do contractors rank in Google Maps?
Correct categories, service areas, real photos of jobs, regular reviews and consistent business information.
Do you work with solar installers in India?
Yes, including residential rooftop and commercial solar, with subsidy information kept current.
How quickly can home services see leads?
Search and Local Services Ads produce enquiries within days. Local SEO builds over a few months.
What does it cost?
Services start at INR 35,000 per month in India and $500 per month outside India, plus ad spend, after a paid discovery call.
Tell us what you are trying to grow.
Nine short steps, then one tap to send it to us on WhatsApp. We use the answers to decide whether we are the right team for you — and to arrive at the discovery call with numbers instead of questions.
Retainers and full-funnel programmes scale from there, scoped after the audit.
45–60 minutes on Google Meet with a senior consultant: your problem, requirement specification and the solution we would recommend.
Apply below, we send the payment link on both, and your slot is confirmed once it is paid.
Your details stay with our consulting team. No lists, no resale, no cold sequences.
Ready to make your spend accountable?
Start with a Growth Audit. We map where your spend, funnel and tracking are losing revenue, then show you what fixing it is worth.