Performance Marketing Agency for the USA

We work with US businesses as their performance marketing team — Google Ads, Meta Ads, the landing pages the traffic lands on, and the tracking that tells you whether any of it paid back.

We are based in Kolkata, India, and we are direct about what that means: you get senior consultants at a cost base that funds more testing, more creative and more analysis per dollar than a comparable US retainer, with reporting and calls scheduled in your hours.

Why a US business would work with a team in India

The reason most of our US clients give is capacity per dollar. A retainer that buys a junior account manager and a monthly report in the US buys senior strategy, daily management, landing page builds and tracking implementation with us. That is not a claim about being cheap — it is arithmetic about where the hours go.

The second reason is scope. We own the whole path from click to conversion: campaigns, pages, tracking and search. Most US agencies run media and hand the conversion rate problem back to the client or to a second vendor. When both sides sit with one team, there is nowhere for performance to hide.

What you should ask of any offshore partner, including us: who exactly works on the account, whether they will meet in your hours, whether they understand your compliance environment, and whether reporting is in your terms — CAC, ROAS, contribution margin — rather than in impressions.

What is different about running US accounts

Auction economics. US click prices in competitive B2B, legal, financial and healthcare categories are among the highest anywhere. That raises the value of conversion rate work and lead qualification relative to bidding, because the cost of a wasted click is simply larger.

Privacy and consent. State-level privacy laws, consent requirements and platform restrictions shape what can be tracked and how. Server-side tracking with proper consent handling is not optional here; it is the foundation.

Checkout and payment expectations. No cash on delivery, minimal return-to-origin, but higher expectations on shipping speed, returns policy and payment options. E-commerce economics look completely different from Indian D2C, and the media plan follows the economics.

Lead handling. Response-time expectations are unforgiving in US service categories. Speed to first contact influences close rate more than most bidding decisions, and it is a staffing question rather than a marketing one.

How we work across time zones

Reviews are scheduled in your business hours — early morning Eastern or Pacific is late afternoon or evening for us, which works well in practice. Day-to-day communication runs on WhatsApp, email and your project tool, and account changes happen while your market sleeps, so tests are live when your traffic arrives.

Your accounts, pixels, analytics, tag manager and creative assets stay in your name throughout. If we part ways you keep the history and nothing needs rebuilding.

What we run for USA clients

Working with Ads Ninza from the USA — FAQs