Find out exactly where the money is going.
A senior consultant goes through your accounts, tracking, funnel and economics, and tells you what is broken, what it costs and what to fix first. You keep the findings either way Run for businesses in Visakhapatnam.
- Reviewed by a senior consultant, not a tool
- Prioritised by commercial impact
- Yours to keep and act on
What a Growth Audit is
A Growth Audit is a structured examination of everything between your ad spend and your revenue: the campaigns, the measurement, the pages the traffic lands on, the qualification process, the sales follow-up and the unit economics underneath all of it. It ends with a written, prioritised set of findings and what each one is plausibly worth.
It is not an automated account grader. Those tools flag surface issues — low quality scores, missing extensions, broad match keywords — and miss the things that actually matter, because the important problems are usually about definitions and structure rather than settings. Whether your conversion actions represent real business outcomes is not something a tool can assess.
This is a senior person reading your account, your data and your process, and telling you what they would change and why.
In Visakhapatnam: we run this programme for businesses across Visakhapatnam, remotely from our base in Kolkata, India, with reviews scheduled inside your working hours. Individual services start at ₹35,000 per month. The discovery call is ₹499.
Why we start almost every engagement here
Because prescribing before diagnosing is how agencies waste client money. A business convinced it has a Google Ads problem frequently has a tracking problem, or a landing page problem, or a sales follow-up problem that no amount of campaign work will fix.
Starting with an audit means the work we recommend is the work that will actually help. Sometimes that means telling a prospective client that their advertising is fine and the constraint is elsewhere — which loses us a retainer and is still the right answer.
The obvious problem is often not the real one
Poor lead quality usually traces back to conversion definitions rather than to targeting. Weak ROAS is frequently a margin or AOV issue rather than a media one.
Waste is easier to find than growth
Most accounts have recoverable spend sitting in search terms, duplicate conversions and misallocated budget. Recovering it funds the growth work.
Priority matters more than the list
Every account has twenty things that could be improved. Knowing which three actually move the number is the difference between progress and activity.
You need it to judge any agency, including us
An honest assessment of your current position is what lets you evaluate whether anyone's proposal makes sense — and what to hold them to afterwards.
Why Ads Ninza for Growth Audit in Visakhapatnam
Senior people on your account
Strategy and execution sit with consultants who have 12+ years across IT and marketing. No junior handover after the pitch.
Tracking before spend
Conversion API and server-side events go in first. Platforms can only optimise toward signals they can actually see.
Ads and pages from one team
We build the page the traffic lands on. Campaign and conversion rate are tuned together instead of argued over.
Reporting a CFO can read
ROAS, CAC, contribution margin and pipeline. Impressions and engagement rate stay in the appendix.
We are a performance marketing team based in Kolkata, India, working with clients across India, the USA, the UK, the UAE and Canada. We own the whole path from click to conversion — campaigns, the pages traffic lands on, the tracking that measures it and the search work that reduces your dependence on paid over time — so nobody can hand the conversion problem to a second vendor. Your ad accounts, pixels, analytics properties and creative stay in your name.
What we examine
Everything between the click and the closed sale, in the order that money moves through it.
-
Unit economics
Average order value or deal size, gross margin, close rate, repeat rate, lifetime value. Without these, no target cost per acquisition is meaningful and no channel can be judged. Frequently this is the most valuable part of the audit on its own.
-
Measurement integrity
Every conversion action, tag and event: what fires, whether it double-counts, whether it represents something you would pay for, and what the account cannot see at all. This is where most audits find the biggest single defect.
-
Account structure and spend allocation
How campaigns are segmented, whether brand is separated, how budgets are governed, and where spend is going relative to where returns are. Plus a full search terms and audience waste review.
-
Conversion path
The pages traffic lands on, the friction in the forms, the mobile experience, the load speed, and where visitors drop out. Usually the largest available gain and usually the least examined.
-
Lead handling and sales process
Response time, qualification, follow-up sequence and what happens to enquiries that do not close immediately. Media performance has a ceiling set by what the sales process does with what it receives.
-
Search and AI visibility
Technical SEO health, organic position in your commercial categories, local search presence, and how you currently appear when the major AI assistants are asked about your category.
On guarantees: we do not promise a specific number before seeing your data, because anyone who does is guessing. What we guarantee is the method above, run in that order, with reporting honest enough that you can see for yourself whether it is working.
What you receive
The written audit
- Prioritised findings with commercial impact estimated
- Unit economics model with target CPA by segment
- Specific defects documented with evidence
- Ninety-day action sequence
Account analysis
- Google Ads and Meta account review
- Waste analysis with recoverable spend identified
- Tracking and measurement defect list
- Structure and budget allocation assessment
Funnel and market
- Landing page and conversion path review
- Lead handling and qualification assessment
- Technical SEO and organic visibility summary
- AI citation position in your category
The debrief
- Live session walking through every finding
- Direct answers on what to fix in what order
- Honest view on what does not need fixing
- The document is yours regardless of what follows
You get a clear, honest picture of where your acquisition is leaking and what fixing each leak is worth. If we are the right people to do that work, we will say so and propose it. If you can do it in-house or the constraint sits outside marketing, we will say that instead.
Brands our team has driven performance for
Work our consultants have run across agency and in-house roles, alongside the startups and growing businesses that make up most of our client base today.
Read the case studies — Red Poppy Interiors, Car Ninza, RAP Education and Careers Ninza, with the numbers before and after.
Growth Audit — FAQs
What does the audit cost?
The first step is a discovery call, charged at a nominal fee so both sides arrive prepared — ₹499 for Indian businesses, $9 elsewhere. That is 45 to 60 minutes with a senior consultant on your actual numbers. The full audit is scoped from there depending on account complexity and how many channels are in play.
Why do you charge for the discovery call?
Because a free consultation attracts everyone and a paid one attracts people with a real problem. It means the hour is spent on your numbers rather than on qualifying you, and it means we prepare properly beforehand. It also filters out enquiries that were never going to become anything, which is honest about both sides' time.
How long does the audit take?
One to two weeks from receiving account access, depending on complexity. Multi-channel accounts with several markets take longer than a single-country Google Ads account. The debrief is scheduled as soon as the document is ready.
What access do you need?
Read-only access to Google Ads, Meta Business Manager, GA4, Search Console and Tag Manager, plus whatever you can share on unit economics and lead outcomes. We work with what you have — if the data is patchy, that itself is a finding.
Will you tell us if we do not need your services?
Yes, and it happens. Sometimes the account is well run and the constraint is the offer, the pricing or the sales process. Sometimes the work is straightforward enough to do in-house and we will say so. An audit that always concludes "hire us" is a sales document, not an audit.
Do we have to work with you afterwards?
No. The audit is a standalone piece of work and the findings are yours to act on however you like, including by giving them to another agency. Most clients do go on to work with us, but that is a consequence of the audit being useful rather than a condition of it.
Is this different from a free account review?
Yes, substantially. Free reviews are sales tools — typically a tool-generated report highlighting problems the reviewer can conveniently fix. This is a senior consultant examining your economics, measurement, structure, funnel and sales process, with findings prioritised by what they are worth to you rather than by what is easy to sell.
What if our tracking is so broken there is no reliable data?
That is a common finding and it becomes the first recommendation. We can still assess structure, waste, landing pages and process, and we will tell you plainly that no performance judgement is reliable until measurement is fixed. Knowing your data cannot be trusted is more valuable than making decisions as if it can.
Do you audit organic search and AI visibility too?
Yes, as part of the same engagement. We cover technical SEO health, your organic position in commercially relevant categories, local search presence, and how you currently appear when we ask the major AI assistants about your category.
How do we start?
Apply through the form on our home page. It asks a series of qualifying questions, because we would rather understand your situation before the call than spend the call discovering it. We then send the discovery call payment link by WhatsApp and email and confirm a slot.
Tell us what you are trying to grow.
Nine short steps, then one tap to send it to us on WhatsApp. We use the answers to decide whether we are the right team for you — and to arrive at the discovery call with your numbers already read.
45–60 minutes on Google Meet with a senior consultant. Paid, so both sides arrive prepared.
Per service, per month. Retainers are scoped from what the audit finds, not from a rate card.
Apply below, we send the payment link on both, and your slot is confirmed once it is paid.
Your details stay with our consulting team. No lists, no resale, no cold sequences.
Ready to make your spend accountable?
Start with a Growth Audit. We map where your spend, funnel and tracking are losing revenue, then show you what fixing it is worth.