One e-commerce engine across your store and every marketplace.

What E-commerce & Marketplace Growth includes

Most growing product brands sell in three or four places at once: their own store, one or two large marketplaces, and sometimes a quick-commerce or regional platform. Each channel usually has its own agency or freelancer, its own reporting and its own idea of success. Inventory drifts, prices conflict, and nobody can say which channel actually makes money.

This programme puts all of it under one team. We build or rebuild the Shopify store, set up and optimise your marketplace accounts, connect inventory, orders and pricing so they stay in sync, and run advertising across Google, Meta, Amazon and Flipkart against one target: profitable growth measured in contribution margin.

It includes the work in our Shopify Commerce Build programme, and adds marketplaces, integrations and full-funnel advertising on top. For a brand that only needs a store, that programme alone is the better fit, and we will say so.

In Thane: we run this programme for businesses across Thane, remotely from our base in Kolkata, India, with reviews scheduled inside your working hours. Individual services start at ₹35,000 per month. The discovery call is ₹499.

Why most multichannel brands grow revenue but not profit

Revenue on marketplaces is easy to buy. Profit is not. Commissions, fulfilment fees, returns, advertising and discounting can take most of the selling price, and a channel showing strong sales can be losing money once every fee is counted.

The same is true of reported ROAS. A Meta account at 4x and an Amazon account at 6x can both be unprofitable if margins are thin or returns are high. The brands that grow profitably set a break-even ROAS per product and per channel, and manage to that.

Why Ads Ninza for E-commerce & Marketplace Growth in Thane

We are a performance marketing team based in Kolkata, India, working with clients across India, the USA, the UK, the UAE and Canada. We own the whole path from click to conversion — campaigns, the pages traffic lands on, the tracking that measures it and the search work that reduces your dependence on paid over time — so nobody can hand the conversion problem to a second vendor. Your ad accounts, pixels, analytics properties and creative stay in your name.

How we run it

Economics first, then the store, then the channels, then the ads. In that order, because each step depends on the one before.

1. Margin sheet and break-even ROAS

   Landed cost, commissions, fulfilment, payment and return costs per product and per channel. From that we set the break-even ROAS and the target ROAS for every channel, and decide which products should be advertised at all.

2. Shopify store built or rebuilt

   Fast, mobile-first store with product pages built around buyer objections, bundles and AOV mechanics, COD handled properly where relevant, and GA4, server-side tracking and product feeds correct from launch.

3. Marketplace setup and listing optimisation

   Amazon (India, US, UK, UAE), Flipkart, Meesho, Myntra, Nykaa, Ajio, JioMart, Noon, Walmart Marketplace and Etsy as your category needs. Titles, bullets, images, A+ or enhanced content, keywords, categories and review strategy.

4. Inventory, order and price integration

   Shopify connected to your marketplaces through the platform connectors or an order management system, so stock, orders and prices stay in sync. Warehouse and fulfilment options, including FBA and Flipkart Assured, assessed per product.

5. Full-funnel advertising

   Google Shopping and Performance Max with a clean feed, Meta Advantage+ catalogue and creative-led prospecting, Amazon Sponsored Products, Brands and Display, and Flipkart Ads, each run to its own target and reviewed together.

6. Retention and reporting

   Email and WhatsApp flows for repeat purchase on the own store, and one weekly report by channel: revenue, ad spend, ROAS against break-even, TACoS on marketplaces, and contribution margin.

On guarantees: we do not promise a specific number before seeing your data, because anyone who does is guessing. What we guarantee is the method above, run in that order, with reporting honest enough that you can see for yourself whether it is working.

What the engagement includes

We do not promise a ROAS figure before seeing your margins, because a ROAS target without margins is a guess. What we commit to is a break-even ROAS for every product and channel, advertising managed against it, and weekly reporting in contribution margin so you can see which channels make money. For Miayaa Lifestyle we built a custom Shopify store with custom apps, connected it to Amazon, Flipkart, Google Merchant Center and Meta catalogues, and it has taken 10+ orders every day since week one. For Ethnic Handikrafts, catalogue-led acquisition reached ₹12 lakh in monthly sales from month two. Details are on our case studies page.

Brands our team has driven performance for

Work our consultants have run across agency and in-house roles, alongside the startups and growing businesses that make up most of our client base today.

Read the case studies — Miayaa, Cloud Ninza, Better Intimate, Red Poppy Interiors, Car Ninza, RAP Education and more, with the numbers before and after.

E-commerce & Marketplace Growth — FAQs